The aim and vision is to show the innovative and international state of of floral art and design year by year.. Calling for applications from a network of master florists, master classes , designers and floral schools, and tutors,106 personalities gained entry to the first annual,with the first three places gained by Japanese florist Naoki Sasaki, Jacques Castagne of France and Daniel Santamaria from Spain.

This first Floral Art Annual 2005/ 2006 was an instant sucess , its value resounding in the global floral world. With the inclusion of designers from Russia, Asia, Japan, Nordic countries, Europe Spain, Australia and New Zealand it brought an insiders geographical,horticultural cultural and personal view of floristry and design. Each future edition is destined to be the highlight of progressive floral artists, designers and art watchers libraryand an invaluable resource of whos who and whats happening in contemporary floristry.

This is global Floral Art leading the world, a reference book and a review of world developments no serious floral artist would even think of being without.

Inspirational, intriguing,iconic.